IMPACT OF DIGITAL MARKETING ON THE PERFORMANCE OF LOGISTICS COMPANIES IN OSOGBO, OSUN STATE, NIGERIA
Abstract
This paper examined the impact of Digital marketing on the performance of a few logistics companies in Osogbo. Specifically, the study examined how electronic marketing has affected the business over the years. The population of the study covered three logistics companies in Osogbo. The study used primary data obtained from the questionnaire that was administered. Convenience Sampling Technique was used and the data gathered was analyzed using descriptive statistics analysis. Thereafter, regression analysis was conducted. The results reveal that The Performance of Logistics company in Osogbo are based on their ability to manage and make use of online space as much as possible as they can and also that Social media marketing plays a lot of influence on the performance of Logistics company than any other medium that was researched in this research so far. The study recommended that the logistics company should try to keep on managing their online platforms and also looks for a more ways to capture more online space, Future researcher should try as much as possible to reach out to the logistics company through google form as majority of them are always busy during work time and lastly Logistics company should monitor the space at which their customer is forth coming and seek a way to maintain them and improve in other aspects of service delivery
This article is available as a PDF download
Published in SALEM JOURNAL OF BUSINESS AND ECONOMY
ISSN: 627-44669
This article appears in our peer-reviewed academic journal
View JournalRelated Articles
Explore similar research in our collection
DISRUPTIVE TECHNOLOGIES ON ORGANIZATIONAL PERFORMANCE OF BREWERY FIRMS IN SOUTH-SOUTH, NIGERIA
UDOIDIONG, ANIEKEME OKON, Prof, G.A. EMEROLE, Prof (Mrs) J.C. IHEMEJE
Aug 4, 2026
The study investigated the effect of disruptive technologies on organizational performance of brewer...
View ArticleENVIROMENTAL ACCOUNTING DISCLOSURE,OPERATIONAL EFFICIENCIES AND FINANCIAL PERFORMANCE OF LISTED NON-FINANCIAL FIRMS IN NIGERIA.
IBRAHIM ADEYINKA ADERIBIGBE, ADEWUMI ZAID ADEYEMI, OLUWATIMILEYIN ESTHER ADENLE, FATIMAT OLAJIDE
Jul 15, 2026
The study examined environmental accounting disclosure,operational efficiencies and financial perfor...
View ArticleEXAMINING THE LINK BETWEEN PUBLIC HEALTH EXPENDITURE AND ECONOMIC GROWTH IN NIGERIA
ADESUYI, OLUWABUKOLA OMOBOLA (PhD), JULIET O. ONONGHA, ADEGBOYE VICTOR OKIKIOLUWA
Jul 9, 2026
Purpose - This study examined the relationship between public health expenditure and economic growth...
View Article